A new McDonald’s ad campaign for 2012 features the real people who raise lettuce, potatoes and beef for the chain’s famous Big Macs and Quarter Pounders. Self-proclaimed “Beef Snob,” Steve Foglesong, an Illinois rancher and cattle feeder as well as former National Cattlemen’s Beef Association president, is featured in the ads. What a great opportunity to share the positive agriculture story with the masses. McDonald’s is a huge supporter of American agriculture, and its new campaign highlights the great partnership we have with the company.
McDonald’s and beef:
“It takes a lifetime to build a ranch,” says Foglesong, owner of Black Gold Cattle Co. “We take a great deal of pride in what we do here. Beef’s what we do. I’m what you’d call a beef snob. Fact is, you can’t get great taste without great quality.”
* source Beef Daily
McDonald’s and beef:
“It takes a lifetime to build a ranch,” says Foglesong, owner of Black Gold Cattle Co. “We take a great deal of pride in what we do here. Beef’s what we do. I’m what you’d call a beef snob. Fact is, you can’t get great taste without great quality.”
* source Beef Daily
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